Changing trends of property marketing & importance of online marketing

Irrespective of whether you wish to have a home for investment or residential purposes, listings of Real Estates is a primary requirement. This information can easily be found in newspapers and on the net. In fact, the latter has only assumed greater significance since the internet revolution has been made. Newspapers have turned out to be a time-consuming affair now. When it comes to newspapers, you will be required to read all the listings mentioned, shortlist the options which look good to you, jot down important points like the quotations and contact information on a piece of paper, call them up to get the details or make a call to the local broker to look into the matter after a fixing of appointment. This, of course, is a tedious job. A greater disadvantage of newspapers is that since the listings are published weekly, you may very well get to know that the deal that attracted you the most has already been finalized. So you will need to consult a local broker to know the proper status. In fact, a broker’s services can rarely be done away with since he has all the technical know-how of dealings in properties. At times of confusion, he can be your friend, philosopher and guide, and will help you get the best deal in the market.

Whereas, listing of Real Estate on the internet is a cakewalk. The websites, unlike the newspapers, are updated on a daily or alternative day’s basis, or at the most, two times a week. The new listings are immediately sent to the internet publishers which is an added advantage. So internet is invariably a better option as compared to other mediums. Internet, which is nowadays the most preferred medium for deals on Real Estates, is also preferred due to the ease and hassle-free use that it offers. An exhausted individual may find it convenient to search for a good deal by just a few clicks rather than personally having to visit various homes which you can buy. Also, online fixing of appointments is done. All the research work and various other activities can be taken care of on the internet, without having to move out from the comfort of your house.

For internet marketing, you need to have a website. Yes, there is an option to post all the details regarding a property at some of the online websites, but it is often recommended that you must have your own website for internet marketing purposes. This is mainly because people prefer buying from websites meant exclusively for that particular listing.

So it must have been clear by now that by not taking advantage of the internet for listings of Real Estates, you are foregoing a huge opportunity. So grab this opportunity now before you realize that it’s too late.

William King is the director of Dubai Property Rentals & Dubai Rents Properties , Karachi Real Estate & Property Pakistan Properties , Dubai Estate Agents & Brokers Properties and Dubai Property Developments & UAE & Dubai Real Estate Projects . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

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